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PR Guides for Startup Founders
Practical guides on media outreach and journalist pitching for founders doing their own PR.
How to Build a Journalist List Without Buying a Media Database
Media databases sell you thousands of contacts and stale beats. Here is the manual method that produces 25 names worth pitching, and the sheet to keep them in.
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The Anatomy of a Cold Pitch Email a Journalist Will Actually Open
Most founder pitches fail in the subject line and the first sentence. Here is the structure that survives both, written out in full.
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Embargo, Exclusive, or Neither: How to Time a Funding Announcement
An embargo nobody agreed to is just information you gave away. Here is how the three announcement formats work, and how to pick between them.
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Longer guides
The Startup PR Guide
When to start doing PR, how to pitch journalists without being annoying, your options, and how to use AI drafts without getting burned.
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PR for Seed-Stage Startups: A Practical Playbook
Define your narrative, pick a short list of relevant journalists, write specific pitches, sequence your outreach and keep records.
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Signal PR, Agencies, ChatGPT or a Newswire: When Each Makes Sense
What each option is, who sends the pitches, and the limits of each, including ours.
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